Lainey Wilson wins first GRAMMY in kick-off to collaboration year with Wrangler

Kontoor congratulates Lainey Wilson on winning her first GRAMMY for the Best Country Album in the 2024 GRAMMY Awards. 

The Wrangler brand ambassador recently sat down with Kontoor to discuss her meteoric rise to stardom, Western’s enduring mainstream appeal, and growing excitement about her forthcoming Fall/ Holiday clothing collection with Wrangler.

“Wrangler was my childhood,” Wilson said. “I'm telling you right now: I grew up on the back of a horse and my parents put me in Wranglers before I could walk. We were a Wrangler family, and we still are. It is really just a way of life for me and my family.”

Fans of Lainey and Wrangler can sign up here to be notified when the collection drops this Fall.