Wrangler

Wrangler

The Wrangler® brand is an American icon that celebrates the spirit of people who work hard, have fun and recognize courageous individuality.

About the Brand


Wrangler® has represented genuine style and comfort since it first started making jeans in 1947. Rooted in the American West, the brand blends a rich legacy of cowboy cool with a commitment to unmatched quality and timeless design. Wrangler’s collections for men, women and children look and feel great – making them ready for life, every day. It’s an iconic lifestyle brand that’s driving authentic engagement with consumers around the world.


Wrangler® at a Glance

1947

Founded

$1.8B

2024 Revenues

78

Years of Heritage

#1

Men’s Bottoms brand in the U.S. Mass Channel*

#2

Men’s Bottoms (Jeans, Casual Pants, and Casual Shorts) brand in the U.S.*

*Source: Circana Consumer Panel data

Sub-Brands

Rustler
Riggs Workwear by Wrangler
ATG
Wrangler Retro