Wrangler’s second collaboration with multi-award-winning country star Lainey Wilson kicks off for Spring/Summer 25
It’s back, and it’s bolder than ever. Wrangler and Lainey Wilson join forces again to bring a new collection that fuses the essence of country with fierce femininity. Following a bestselling Fall Winter collaboration, the reunion of Lainey Wilson’s grit-and-glamour cowgirl cool with Wrangler’s heritage creates a unique Spring Summer 25 collection that celebrates individuality, feminine energy and an evolution in authentic Western style.
The multi-award-winning country star takes her career to the next level this year, kicking off her Whirlwind world tour in Europe on March 4, before riding on to North America. With Wrangler supporting the tour, Wilson brings her explosive live event to major venues in cities including London, Berlin, New York and Los Angeles. The Wrangler X Lainey Wilson collection brings her unmistakable and iconic Western look to cowgirls everywhere.
Created with Wrangler’s design team, and drawing inspiration from her own wardrobe and the Wrangler archive, Wilson has curated a collection that tells her story, from her Louisiana farm roots to the dazzling spotlight of the world’s biggest stages.
“Lainey’s grit, heart, and style are unmatched,” said Vivian Rivetti, Vice President of Global Design at Wrangler. “This collection captures that raw energy, blending her bold, unique style with Wrangler’s timeless western heritage.”
Wilson’s trademark silhouette headlines the collection, with bellbottoms featuring leopard print, jewel embellishments, wildflower embroidery and floral jumpsuit. Bold red, white and blue stripes give flares an Americana feel, while the bestselling boot hugger jean fit is a more subtle take on Wilson’s aesthetic.
Wilson’s boho vibe inspires festival looks with suede fringing and embroidery, alongside oversized tees with vintage graphics featuring lyrics. Classic Western shirts, with nostalgic landscape prints, remind us of the rugged beauty of the West. With the Western trend dominating culture, authenticity shines and trailblazing is the driving spirit. The Wrangler X Lainey Wilson collection is a celebration of grit and glamour, ready to redefine the Western style, one unforgettable look at a time.
About Wrangler
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for over 77 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide and online. For more information, visit Wrangler.com.
About Lainey Wilson
Country music trailblazer Lainey Wilson continues to take over the world, capturing the hearts of music fans, the excitement of the industry and the recognition of her peers, while keeping her boots firmly planted on the ground. Her monumental rise continues with major milestones, including her induction into the Grand Ole Opry, co-hosting the 58th Annual CMA Awards alongside Luke Bryan and Peyton Manning, headlining the Dallas Cowboys’ Thanksgiving Halftime Show as part of The Salvation Army’s 134th Red Kettle Campaign and her upcoming, nearly sold-out Whirlwind World Tour, which will span across Europe and North America. Wilson’s latest studio album, Whirlwind, earned a Grammy nomination for Best Country Album at the 67th Annual Grammy Awards and was hailed by The Tennessean as “the best release of her career.” Whirlwind debuted at #8 on the all-genre Billboard 200 chart and #13 on the U.K. Official Albums Chart, marking Wilson’s first top 10 and top 15 entries, respectively. The album earned spots on several “Best Albums of 2024” lists, including Rolling Stone, Billboard and The Boston Globe. Produced by Jay Joyce, Whirlwind provides a daringly honest exploration of Wilson’s life and journey around the globe. It reveals a diverse yet sonically cohesive collection of songs, bending genres while remaining true to her Western roots. The Grammy-winning, CMA and ACM Entertainer of the Year is a prolific, sought-after songwriter who has scored eight No. 1 hits including “4x4xU”, “Wildflowers And Wild Horses”, “Watermelon Moonshine,” and the 2x PLATINUM Certified “Heart Like A Truck,” in addition to award-winning collaborations with Cole Swindell (“Never Say Never”), Jelly Roll (“Save Me”) and HARDY (“wait in the truck”). Wilson has also become a triple threat within entertainment as a singer, songwriter and actor. She made her acting debut in season 5 of Paramount’s hit series Yellowstone and wrote and recorded "Out of Oklahoma," an original song for Universal’s blockbuster Twisters. Beyond her artistry, Wilson’s on-stage performances triumph from sold-out tours across America, Australia and Europe to highly coveted music festivals such as Stagecoach, Lollapalooza and Watershed.