Lee® Launches Flagship Store in India

Lee® on April 1 launched its first Indian flagship store, marking the Lee brand’s continued expansion in the region. Located at Brigade Road in Bengaluru, the 4,200 sq. ft omnichannel-enabled store provides consumers with a superior shopping experience, delivering engaging and innovative experiences to Lee’s growing Indian consumer base.

“India has been a fast-growing market for Lee over the past few years,” said John Gearing, Vice President & Managing Director APAC, Kontoor Brands. “We are working to cater to the evolving fashion preferences of young Indian consumers. Our partnership with ace turtle will help position Lee® as the preferred denim brand among the youth of this country.”

Leaning into the brand’s heritage of innovation, the store has several features to elevate the in-store shopping experience for consumers. Smart Mirrors engage and delight shoppers with personalized recommendations and effortless product discovery. And a special Lee Studio offers a variety of services such as express alteration, badging, rip & repair, embroidery, and lifetime mending.

Commenting on the launch, Nitin Chhabra, CEO, ace turtle said, “We are delighted to unveil Lee’s new flagship store in Bengaluru. Since partnering with Kontoor Brands in 2021, ace turtle has been able to leverage its extensive omnichannel technology expertise and unique operating model to scale the denim brand’s business in India significantly. The opening of this flagship store is a strong indicator of the massive potential of this iconic brand and the value it brings to Indian consumers. We aim to expand Lee®’s reach across the country and take the brand to millions of Indian consumers via www.lee.in and the chain of physical retail stores being set up across the country.”